Blind box, according to Baidu's explanation,
It refers to a toy box in which consumers cannot know the specific new product models in advance and has a random nature.
Blind box, blind package, lucky bag, gashapon, blind box, etc.
It is not difficult to find that the nature of
Repeat purchases due to consumers’ desire to collect
Thus, merchants can increase product sales.
易经《贲卦》，
亨小利有攸往。
Things are suitable for carrying on, but only small profits can be obtained from them.
Appropriate packaging and decoration can reflect the merchant's sincerity.
However, the appearance of the decoration is only one aspect.
What is more important is to return to the essence.
Provide real value to customers.
If we focus too much on the surface and ignore the essence,
That would be putting the cart before the horse.
The first nine of the Ben hexagram reads: Ben's feet, he abandons his chariot and walks.
Symbolizes different behaviors to match its form.
If we use it as an analogy for blind box activities,
Such activities are usually for the purpose of being different.
It has a temporary publicity effect.
Therefore, when merchants launch activities such as blind boxes,
They are often used as an eye-catching marketing tool.
However, it is more critical to establish a continuous marketing strategy.
After all, it is impossible to always rely on short-term gimmicks to attract consumers.
In the long run, practical and lasting value is more important.
Just like no one would give up driving and choose to walk for a long time.
Ben
贲卦初九
I Ching, Feng Shui, Metaphysics, Bazi
玄说祯理112
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